This women's wear shop in Seoul Korea designed by Kwang-Hyun Han and Young-Sub Yun from the Korean design group M4 is what I like to call a shopper's worship hall. The fact that the interior is white and the geometrical lines lead your eye towards the colourful clothing gives you an awe effect, causing the customer to have an "I-must-have-this-right-now" attitude. The drama of the white lacquered space and the simplistic geometrical designs makes clothing displayed on the re-assembleable racks all the more attractive and exciting. In my opinion this is a visual experience worthy of exhibition. I would love to run and jump around the store in excitement or just sit and admire the beautiful space in silence.
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