Marni for H&M Launch Party

 Via thedeadbolt

The launch party for the collaboration of Marni with H&M was this Friday (February 17th, 2012).
The party took place in Lloyd Wright's Sowden House in Los Angeles (pictured above). Consuelo Castiglioni (Marni's founder and creative director) and Margareta van den Bosch (H&M's creative advisor) were the wonderful hosts of the party. Bryan Ferry gave a performance including Avalon, a song that was featured in the campaign directed by Sofia Coppola. You can watch the commercial here or here.

Take a look at the guests and the way they wore the collection and made it their own. They make it so much more wearable than the lookbook outfits.

  Left: Consuelo Castiglioni with her family Right: Consuelo with Rashida Jones and Sofia Coppola

 Left: Singer Lykke Li (my personal favorite)           Right: Shirley Manson

All images via fashionide

Hope you enjoy! :)